Move-to-earn apps have been circulating within Web3 since the early 2020s. Despite their use of blockchain technology and ability to onboard users in a fun and easy-to-understand manner, move-to-earn apps have also helped create healthier habits by rewarding users with monetary incentives. 

move-to-earn apps have the potential to motivate sedentary people to enjoy healthier lifestyles. Coupled with blockchain technology, the integration of AI, and different gamification techniques, these apps can form communities and seamlessly onboard users onto web3 whilst promoting healthy living.  Aiming to be part of this is Morningstar Venture’s portfolio company 

 – a move-to-earn app set out to provide the best digital sports experience by combining blockchain technology and AI. Dotmoovs is also working with our newly launched consultancy arm -

 on raising more awareness for their app and driving user adoption. 

This month's review will cover everything from the founding team behind Dotmoovs to the $MOOV tokenomics, the app's gameplay, and recent partnerships. The review will end with an analysis of what we like about Dotmoovs and where we see potential challenges for the project. 

Dotmoovs is an innovative blockchain-driven app for peer-to-peer physical activity competitions. The app efficiently scores all in-app sports challenges in minutes using AI algorithms. By downloading the app for free, people worldwide can use it on their smartphones by competing and participating in different challenges.

where players can practice their moves and don’t compete with anyone but themselves. Or 

, where players can play against their friends or famous athletes. 

No initial investment is required to join the Dotmoovs sports arena; only players who want to compete must purchase the NFT Sports Equipment or rent the equipment for a lower price on their marketplace. 

Dotmoovs can evaluate a player’s performance and give personalized feedback through motion detection, LIDAR sensors, and AI-on-Edge. This feature distinguishes the app from other health and fitness apps, as it can cater to the users’/athletes' needs and analyze what is best for their body type, condition, and performance. Furthermore, the personalization of the technology can potentially lead to the creation of useful health and movement data for Dotmoovs and other health apps. 

Founding Team, Fundraising, and Interoperability 

Dotmoovs was founded in 2021 by Francisco Varela, Pedro Rente Lourenço, and Salomé Azevedo. Driven by a shared passion for entrepreneurship plus sports, and with Pedro and Salomé coming from a biomedical engineering background, the founders set out to create a Web3 app that required no previous knowledge from ecosystem users. 

Based in Lisbon, Portugal, the team has expanded to 20+ people, all bringing various expertise and disciplines to further the app's growth. 

In May 2021, Dotmoovs raised around $1 million from private investors. To date, 82K+ users across 190+ countries have downloaded and used the app. With only two sports modes live, the team aims to see an increase in active users after more features and game modes launch. One of the new modes of play will be “Fitness”, which aims to be released in October 2023 and attract even more users to the app.

Just recently, Dotmoovs was accepted to the 

, which aims to shape the future of sports with cutting-edge AI solutions. The program gives Dotmoovs access to the latest technical tools, resources, and opportunities to meet new investors. 

Game Economy, NFT Collections, and Tokenomics of $MOOV

As mentioned above, players (or athletes) can choose to play in

Playing in the competitive mode of Dotmoovs requires special sports gear called NFT Sports Equipment. Dotmoovs aims to mimic playing real sports but on an app – meaning, the harder the challenge, the faster your NFT equipment/gear gets used up, just like your football cleats would in real life. The gear has a functional value in the game, allowing you to win better prizes and rewards in $MOOV. 

Athletes who compete in Dotmoovs earn XMOOVs points by doing well in challenges. These points help you buy NFTs in the game. You can play for fun without spending anything, or you can choose to pay a bit to play in the competitive mode. When you join the game and set up your account, you will get some free XMOOVs.

From the renter's perspective, one can use another player's gear and pay for the challenge's cost. Dotmoovs has a natively built marketplace where NFT owners can lend out their assets, enabling players to participate in the competitive mode without spending too much money. By doing so, Dotmoovs can reduce the barrier to entry while allowing the borrower and lender to split the funds. 

Over the years, the team has secured exciting partnerships and collaborations with famous names. For example, Christiano Ronaldo’s mom recently became an app ambassador and participated in football juggling competitions. 

Alongside partnerships, Dotmoovs also encourages artists who want to display their NFTs in the Dotmoovs ecosystem to apply and potentially get the opportunity to join the community. 

Dotmoovs native token, $MOOV, is available on 14 exchanges, including Uniswap, Pancakeswap, and Huobi. They have also closed partnerships with leading crypto projects and blockchains, such as Polkastarter, where the team successfully conducted its Initial DEX Offering (IDO). 

The token fuels the ecosystem and game economy, with its main utility ranging from: 

In 2023, the team aims to complete the NFT personalization feature and the AI + Fitness on Edge. In 2024, the team seeks to develop the existing tournaments feature further and introduce fan sponsorships. They’re also considering advancing their technology to provide dotmoovs users with VR-based sports experiences in 2025. The most anticipated feature is the addition of their third sport - Fitness. The team aims to attract more users who are perhaps not interested in a specific sport but want to get moving and do their exercise daily. 

📡 Official Global Telegram Community: 

This month we are covering our portfolio company 

 – a move-to-earn app set out to provide the best digital sports experience by combining blockchain technology and AI.

This month's review will cover everything from the founding team behind Dotmoovs to the $MOOV tokenomics, the app's gameplay, and recent partnerships. 

Dotmoovs - Project Review

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